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Hey, I’m Tolu!

I love helping healthcare, pharma and life sciences companies communicate effectively with their target audience

For the last 6 years, I've worked with companies (from early-stage to Fortune 500) to design and implement marketing strategies, define their brands, launch marketing campaigns, and create content. Fun fact: I’m a lawyer too!

Positioning and messaging workshop

Elevated positioning and clarified messaging so you can attract more perfect-fit clients and opportunities. At the end of this workshop, you will get clear on what your business is all about and walk away with a polished & strategic brand that will help you get the most out of your marketing efforts.

Brand definition

I can help you define and document customer profile(s), brand voice, and tone. I can also create a comprehensive content style guide to support all future content creation and marketing strategy execution.

Launchpad (Strategy + Content)

You’ll get the marketing comms strategy and materials you need to (re)launch your product or service. You’ll also have the tools needed to track just how successful the launch is.

What I do

I provide marketing consulting and writing services for companies in healthcare, pharma, and life sciences.

I’ve worked with companies like Pfizer, Novartis, Stryker, GE (Healthcare), JPMorgan Chase, QIAGEN, Aetion, and Within3.


What my clients
say about me.

I've had the pleasure of working with Tolu on several healthcare-related articles for many different groups and stakeholders within GE Healthcare. Her work was always on point. She easily incorporated any editing feedback received, and was always on time with delivery. Her work is of high quality and she has the ability to communicate complex medical technology and its benefits in a way that never fails to engage and educate our readers. I look forward to our next project and recommend her highly for yours.
Monica Haines

Content Marketing Manager, GE Healthcare

Tolu Ajiboye is an outstanding resource. She is an excellent writer, carefully researching and synthesizing information into compelling narratives. Tolu is reliable and easy to work with, always open to input and willing to work collaboratively on projects.
Erin Willigan

Marketing Director Americord Registry

Tolu is a responsible, thorough and thoughtful writer. She is able to research any topic, connect with the right subject matter experts and produce content that engages and informs audiences. I've enjoyed working with her and would highly recommend her as a freelance writer.
Heera Kang

Content Manager, Kareo

Tolu is incredible to work with. As a freelancer, she does an excellent job partnering with staff, understanding the brand, and asking the right questions to make sure her work is up to standards. What she submits often exceeds expectations—Tolu works quickly and consistently hands in thorough, well-researched pieces, regardless of topic. She also has a lovely personality, making herself so pleasant to work with! I have always been able to rely on Tolu to do good work. See less
Leyla Shamayeva

Director of Editorial Solutions, Verywell

Tolu is an extremely thoughtful writer and excellent collaborator. Her writing style elegantly combines in-depth industry knowledge with clarity to make even the most complex topic approachable. Her understanding of the medical field has been very valuable and she goes above and beyond to help us brainstorm new topic ideas and unique angles for stories. She is very dependable and communicative and has never missed a deadline. She thoroughly researches every piece and has the skills to incorporate our brand voice and specific messaging into her work with us. I am grateful to have her as part of our team!
Alison Foster

Senior Marketing Manager at RxVantage

Let’s talk

Got a project?

I’m a freelance writer who’s excited about unique ideas and helping healthcare companies grow their businesses through content.