HLSM Consulting | Healthcare, Life Sciences & Medtech
I'm a Biopharma & Healthcare Marketing Consultant
Do you often struggle with non-technical ways to communicate with clinical researchers, drug developers, HCPs or patients?
I'm excited to help you define your marketing communications strategy, launch campaigns, and create clear and persuasive marketing content for your customers and prospects.

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Strategy
Positioning and messaging workshop
Elevated positioning and clarified messaging so you can attract more perfect-fit clients and opportunities. At the end of this workshop, you will get clear on what your business is all about and walk away with a polished & strategic brand that will help you get the most out of your marketing efforts.

Branding
Brand definition
By the end of our engagement, you'll have a consistent brand voice & tone, and a comprehensive style guide to support consistent marketing content creation. You'll also have the tools needed to continue to maintain this consistency in the long-term.

Strategy & Content Creation
Launchpad
You'll get the marketing comms strategy and materials you need to (re)launch your product or service. You'll also have the tools needed to track just how successful the launch is. You can be confident that your target customers will get all the compelling information about your product/service they need to push them to choose it — through the most effective channels.
My recent projects
Marketing Communications Consulting for QIAGEN (Biopharma Client)
Use Cases of How AI is Enhancing Clinical Decision Making
Testimonials
What my clients
say about my
work.
I've had the pleasure of working with Tolu on several healthcare-related articles for many different groups and stakeholders within GE Healthcare. Her work was always on point. She easily incorporated any editing feedback received, and was always on time with delivery. Her work is of high quality and she has the ability to communicate complex medical technology and its benefits in a way that never fails to engage and educate our readers. I look forward to our next project and recommend her highly for yours.
Monica Haines
Content Marketing Manager, GE Healthcare
Tolu is an extremely thoughtful writer and excellent collaborator. Her writing style elegantly combines in-depth industry knowledge with clarity to make even the most complex topic approachable. Her understanding of the medical field has been very valuable and she goes above and beyond to help us brainstorm new topic ideas and unique angles for stories. She is very dependable and communicative and has never missed a deadline. She thoroughly researches every piece and has the skills to incorporate our brand voice and specific messaging into her work with us. I am grateful to have her as part of our team!
Alison Foster
Senior Marketing Manager at RxVantage
Tolu is a responsible, thorough and thoughtful writer. She is able to research any topic, connect with the right subject matter experts and produce content that engages and informs audiences. I've enjoyed working with her and would highly recommend her as a freelance writer.
Heera Kang
Content Manager, Kareo
Tolu is incredible to work with. As a freelancer, she does an excellent job partnering with staff, understanding the brand, and asking the right questions to make sure her work is up to standards. What she submits often exceeds expectations—Tolu works quickly and consistently hands in thorough, well-researched pieces, regardless of topic. She also has a lovely personality, making herself so pleasant to work with! I have always been able to rely on Tolu to do good work.
Leyla Shamayeva
Director of Editorial Solutions, Verywell
Tolu Ajiboye is an outstanding resource. She is an excellent writer, carefully researching and synthesizing information into compelling narratives. Tolu is reliable and easy to work with, always open to input and willing to work collaboratively on projects.
Erin Willigan
Marketing Director Americord Registry